{
  "slug": "activecampaign",
  "name": "ActiveCampaign",
  "category": "Marketing",
  "website": "https://www.activecampaign.com",
  "description": "A customer experience platform that combines email marketing, CRM, and sales automation.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/activecampaign",
  "features": [
    {
      "slug": "campaign-analytics",
      "name": "Campaign analytics",
      "description": "Tracks open rates, click rates, and conversions for campaigns.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "funnel-analysis",
      "name": "Funnel analysis",
      "description": "Analyzes customer journey and drop-off across pipeline stages.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "custom-reports",
      "name": "Custom reports",
      "description": "Creates custom reports on contacts, deals, and campaign performance.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "contact-management",
      "name": "Contact management",
      "description": "Stores and manages contact records with complete interaction history.",
      "group": "CRM"
    },
    {
      "slug": "deal-tracking",
      "name": "Deal tracking",
      "description": "Tracks sales opportunities through customizable pipeline stages.",
      "group": "CRM"
    },
    {
      "slug": "account-management",
      "name": "Account management",
      "description": "Organizes and manages company accounts with multiple contacts.",
      "group": "CRM"
    },
    {
      "slug": "activity-timeline",
      "name": "Activity timeline",
      "description": "Shows complete contact activity history across all touchpoints.",
      "group": "CRM"
    },
    {
      "slug": "email-campaigns",
      "name": "Email campaigns",
      "description": "Creates and sends email campaigns with drag-and-drop editor.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-automation",
      "name": "Email automation",
      "description": "Builds automated email workflows triggered by contact behavior.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-templates",
      "name": "Email templates",
      "description": "Designs emails with templates and saves reusable designs.",
      "group": "Email Marketing"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Tests subject lines and email content to optimize performance.",
      "group": "Email Marketing"
    },
    {
      "slug": "dynamic-content",
      "name": "Dynamic content",
      "description": "Personalizes email content based on contact data and behavior.",
      "group": "Email Marketing"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes contact, deal, and automation data through REST APIs.",
      "group": "Platform & Security"
    },
    {
      "slug": "webhooks",
      "name": "Webhooks",
      "description": "Sends real-time events about contacts and deals to external systems.",
      "group": "Platform & Security"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts access to contacts, deals, and features by user role.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions and data access for compliance review.",
      "group": "Platform & Security"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports contacts, deals, and analytics data.",
      "group": "Platform & Security"
    },
    {
      "slug": "sales-sequences",
      "name": "Sales sequences",
      "description": "Automates email and task sequences for sales rep workflows.",
      "group": "Sales Automation"
    },
    {
      "slug": "sales-workflows",
      "name": "Sales workflows",
      "description": "Creates automated actions based on deal stage and activity.",
      "group": "Sales Automation"
    },
    {
      "slug": "lead-scoring",
      "name": "Lead scoring",
      "description": "Ranks contacts by engagement and fit for sales prioritization.",
      "group": "Sales Automation"
    },
    {
      "slug": "contact-segmentation",
      "name": "Contact segmentation",
      "description": "Creates contact segments based on behavior, attributes, and history.",
      "group": "Segmentation & Targeting"
    },
    {
      "slug": "list-management",
      "name": "List management",
      "description": "Organizes and manages contact lists with imports and exports.",
      "group": "Segmentation & Targeting"
    },
    {
      "slug": "sms-campaigns",
      "name": "SMS campaigns",
      "description": "Sends SMS text messages to contact lists for promotions and alerts.",
      "group": "SMS Marketing"
    },
    {
      "slug": "sms-automation",
      "name": "SMS automation",
      "description": "Triggers SMS messages based on contact behavior and attributes.",
      "group": "SMS Marketing"
    }
  ],
  "openRfps": []
}