{
  "slug": "braze",
  "name": "Braze",
  "category": "Marketing",
  "website": "https://www.braze.com",
  "description": "A customer engagement platform that orchestrates personalized multichannel campaigns across email, SMS, push, and in-app messaging.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/braze",
  "features": [
    {
      "slug": "campaign-analytics",
      "name": "Campaign analytics",
      "description": "Reports delivery, open, click, and conversion metrics by channel.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "cohort-analysis",
      "name": "Cohort analysis",
      "description": "Compares customer groups over time to measure retention and engagement.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "funnel-analysis",
      "name": "Funnel analysis",
      "description": "Visualizes customer journey steps and drop-off rates through funnels.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "email-campaigns",
      "name": "Email campaigns",
      "description": "Creates and sends targeted email campaigns with drag-and-drop editor.",
      "group": "Campaigns"
    },
    {
      "slug": "sms-campaigns",
      "name": "SMS campaigns",
      "description": "Sends SMS messages to segmented audiences with character and carrier handling.",
      "group": "Campaigns"
    },
    {
      "slug": "push-notifications",
      "name": "Push notifications",
      "description": "Sends mobile app push notifications with platform-specific targeting.",
      "group": "Campaigns"
    },
    {
      "slug": "in-app-messaging",
      "name": "In-app messaging",
      "description": "Displays targeted messages inside mobile or web applications.",
      "group": "Campaigns"
    },
    {
      "slug": "web-push",
      "name": "Web push",
      "description": "Sends browser push notifications to website visitors.",
      "group": "Campaigns"
    },
    {
      "slug": "customer-data-platform",
      "name": "Customer data platform",
      "description": "Unifies customer data from multiple sources into a single customer profile.",
      "group": "Customer Data"
    },
    {
      "slug": "segmentation",
      "name": "Segmentation",
      "description": "Creates audience segments based on behavior, attributes, and custom events.",
      "group": "Customer Data"
    },
    {
      "slug": "predictive-analytics",
      "name": "Predictive analytics",
      "description": "Predicts customer churn and next best action using machine learning models.",
      "group": "Customer Data"
    },
    {
      "slug": "journey-orchestration",
      "name": "Journey orchestration",
      "description": "Builds multi-step customer journeys with branching and wait conditions.",
      "group": "Orchestration"
    },
    {
      "slug": "trigger-campaigns",
      "name": "Trigger campaigns",
      "description": "Automatically sends campaigns triggered by customer actions or time.",
      "group": "Orchestration"
    },
    {
      "slug": "frequency-capping",
      "name": "Frequency capping",
      "description": "Limits message frequency to prevent over-communication to customers.",
      "group": "Orchestration"
    },
    {
      "slug": "personalization-tags",
      "name": "Personalization tags",
      "description": "Inserts dynamic customer attributes into message content.",
      "group": "Personalization"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Tests message variants to optimize open rates and conversions.",
      "group": "Personalization"
    },
    {
      "slug": "multi-variant-testing",
      "name": "Multi-variant testing",
      "description": "Tests multiple message variants simultaneously to find the best performer.",
      "group": "Personalization"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes customer data and campaign features through REST and streaming APIs.",
      "group": "Platform & Security"
    },
    {
      "slug": "webhooks",
      "name": "Webhooks",
      "description": "Sends real-time events about customer interactions to external systems.",
      "group": "Platform & Security"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts access to campaigns and data by assigned user role.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions and data access for compliance review.",
      "group": "Platform & Security"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports customer lists and campaign analytics.",
      "group": "Platform & Security"
    }
  ],
  "openRfps": []
}