{
  "slug": "heap",
  "name": "Heap",
  "category": "Product Analytics",
  "website": "https://heap.io",
  "description": "A product analytics platform that automatically captures all user interactions and provides insights.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/heap",
  "features": [
    {
      "slug": "autocapture",
      "name": "Autocapture",
      "description": "Automatically captures all user interactions without requiring event code.",
      "group": "Event Tracking"
    },
    {
      "slug": "retroactive-events",
      "name": "Retroactive events",
      "description": "Defines new events on past data without requiring code changes.",
      "group": "Event Tracking"
    },
    {
      "slug": "custom-events",
      "name": "Custom events",
      "description": "Tracks application-specific events by sending data from application code.",
      "group": "Event Tracking"
    },
    {
      "slug": "session-tracking",
      "name": "Session tracking",
      "description": "Groups user events into sessions for journey analysis.",
      "group": "Event Tracking"
    },
    {
      "slug": "funnel-creation",
      "name": "Funnel creation",
      "description": "Builds multi-step funnels to track conversion through key flows.",
      "group": "Funnel Analysis"
    },
    {
      "slug": "drop-off-analysis",
      "name": "Drop-off analysis",
      "description": "Identifies where users exit the funnel and why.",
      "group": "Funnel Analysis"
    },
    {
      "slug": "funnel-comparison",
      "name": "Funnel comparison",
      "description": "Compares funnel performance across user segments and time periods.",
      "group": "Funnel Analysis"
    },
    {
      "slug": "dashboard-builder",
      "name": "Dashboard builder",
      "description": "Creates custom dashboards with metrics and charts.",
      "group": "Insights & Platform"
    },
    {
      "slug": "session-replay",
      "name": "Session replay",
      "description": "Records and replays user sessions to understand behavior.",
      "group": "Insights & Platform"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes analytics data through a REST API for integration.",
      "group": "Insights & Platform"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports analytics data in CSV or other formats.",
      "group": "Insights & Platform"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Controls access to analytics and user data by role.",
      "group": "Insights & Platform"
    },
    {
      "slug": "retention-curves",
      "name": "Retention curves",
      "description": "Displays user retention over time with retention rate trends.",
      "group": "Retention Analytics"
    },
    {
      "slug": "churn-analysis",
      "name": "Churn analysis",
      "description": "Identifies user segments with high churn rates.",
      "group": "Retention Analytics"
    },
    {
      "slug": "engagement-tracking",
      "name": "Engagement tracking",
      "description": "Tracks active users and engagement frequency over time.",
      "group": "Retention Analytics"
    },
    {
      "slug": "lifetime-value",
      "name": "Lifetime value",
      "description": "Calculates and segments users by lifetime value.",
      "group": "Retention Analytics"
    },
    {
      "slug": "user-properties",
      "name": "User properties",
      "description": "Tracks and segments users by custom properties and attributes.",
      "group": "User Analytics"
    },
    {
      "slug": "user-segments",
      "name": "User segments",
      "description": "Creates audience segments based on user behavior and properties.",
      "group": "User Analytics"
    },
    {
      "slug": "user-journey",
      "name": "User journey",
      "description": "Visualizes the complete journey of individual users through the application.",
      "group": "User Analytics"
    },
    {
      "slug": "cohort-analysis",
      "name": "Cohort analysis",
      "description": "Analyzes user cohorts by signup date or acquisition channel.",
      "group": "User Analytics"
    }
  ],
  "openRfps": []
}