{
  "slug": "hotjar",
  "name": "Hotjar",
  "category": "Product Analytics",
  "website": "https://www.hotjar.com",
  "description": "A user feedback and analytics platform providing heatmaps, session recordings, and surveys.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/hotjar",
  "features": [
    {
      "slug": "visitor-journey",
      "name": "Visitor journey",
      "description": "Tracks the path and interactions of individual visitors across pages.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "conversion-funnels",
      "name": "Conversion funnels",
      "description": "Visualizes where users drop off in a multi-step conversion process.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "event-tracking",
      "name": "Event tracking",
      "description": "Tracks custom events and user interactions for analysis.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "trend-analysis",
      "name": "Trend analysis",
      "description": "Shows trends in user behavior and page performance over time.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "feedback-widget",
      "name": "Feedback widget",
      "description": "Displays a widget on the website for visitors to submit feedback.",
      "group": "Feedback Collection"
    },
    {
      "slug": "survey-creation",
      "name": "Survey creation",
      "description": "Creates on-site surveys to ask users about their experience.",
      "group": "Feedback Collection"
    },
    {
      "slug": "nps-surveys",
      "name": "NPS surveys",
      "description": "Conducts Net Promoter Score surveys to measure customer satisfaction.",
      "group": "Feedback Collection"
    },
    {
      "slug": "exit-surveys",
      "name": "Exit surveys",
      "description": "Shows surveys when visitors are about to leave the website.",
      "group": "Feedback Collection"
    },
    {
      "slug": "click-heatmap",
      "name": "Click heatmap",
      "description": "Visualizes where users click on a page with color intensity.",
      "group": "Heatmaps"
    },
    {
      "slug": "move-heatmap",
      "name": "Move heatmap",
      "description": "Shows where users move their mouse cursor on the page.",
      "group": "Heatmaps"
    },
    {
      "slug": "scroll-heatmap",
      "name": "Scroll heatmap",
      "description": "Displays how far down the page users scroll before leaving.",
      "group": "Heatmaps"
    },
    {
      "slug": "scroll-to-depth",
      "name": "Scroll to depth",
      "description": "Tracks and reports what percentage of visitors scroll to specific depths.",
      "group": "Heatmaps"
    },
    {
      "slug": "attention-map",
      "name": "Attention map",
      "description": "Shows which areas of the page receive the most user attention.",
      "group": "Heatmaps"
    },
    {
      "slug": "easy-tracking-code",
      "name": "Easy tracking code",
      "description": "Installs tracking with a simple JavaScript snippet.",
      "group": "Integration & Platform"
    },
    {
      "slug": "analytics-integration",
      "name": "Analytics integration",
      "description": "Integrates with Google Analytics and other analytics platforms.",
      "group": "Integration & Platform"
    },
    {
      "slug": "rest-api",
      "name": "REST API",
      "description": "Exposes session and survey data through a REST API.",
      "group": "Integration & Platform"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports session and feedback data for external analysis.",
      "group": "Integration & Platform"
    },
    {
      "slug": "session-replay",
      "name": "Session replay",
      "description": "Records and plays back user sessions to see exactly how they interact.",
      "group": "Session Recording"
    },
    {
      "slug": "rage-click-detection",
      "name": "Rage click detection",
      "description": "Identifies sessions where users click rapidly in frustration.",
      "group": "Session Recording"
    },
    {
      "slug": "dead-click-detection",
      "name": "Dead click detection",
      "description": "Finds clicks on non-interactive elements indicating broken functionality.",
      "group": "Session Recording"
    },
    {
      "slug": "error-tracking",
      "name": "Error tracking",
      "description": "Identifies JavaScript errors that occur during user sessions.",
      "group": "Session Recording"
    },
    {
      "slug": "session-filtering",
      "name": "Session filtering",
      "description": "Filters recordings by user behavior, device, or browser for targeted analysis.",
      "group": "Session Recording"
    }
  ],
  "openRfps": []
}