{
  "slug": "hubspot",
  "name": "HubSpot",
  "category": "CRM & Sales",
  "website": "https://www.hubspot.com",
  "description": "A CRM platform with marketing, sales, and service hubs built on one contact database.",
  "openRfpCount": 1,
  "url": "https://saasrfp.com/vendors/hubspot",
  "features": [
    {
      "slug": "website-pages",
      "name": "Website pages",
      "description": "Builds and hosts marketing website pages on HubSpot infrastructure.",
      "group": "CMS"
    },
    {
      "slug": "blog-publishing",
      "name": "Blog publishing",
      "description": "Publishes and schedules blog posts with SEO fields.",
      "group": "CMS"
    },
    {
      "slug": "dynamic-content-personalization",
      "name": "Dynamic content personalization",
      "description": "Swaps page content based on contact list membership.",
      "group": "CMS"
    },
    {
      "slug": "ticketing-pipeline",
      "name": "Ticketing pipeline",
      "description": "Tracks support requests through stages to resolution.",
      "group": "Customer Service"
    },
    {
      "slug": "live-chat",
      "name": "Live chat",
      "description": "Adds a chat widget to a website that routes to a shared inbox.",
      "group": "Customer Service"
    },
    {
      "slug": "knowledge-base",
      "name": "Knowledge base",
      "description": "Publishes searchable help articles for customer self-service.",
      "group": "Customer Service"
    },
    {
      "slug": "customer-feedback-surveys",
      "name": "Customer feedback surveys",
      "description": "Sends CSAT and NPS surveys and reports the results.",
      "group": "Customer Service"
    },
    {
      "slug": "workflow-automation",
      "name": "Workflow automation",
      "description": "Runs branching automations across marketing, sales, and service objects.",
      "group": "Data & Automation"
    },
    {
      "slug": "custom-objects",
      "name": "Custom objects",
      "description": "Defines new record types beyond contacts, companies, and deals.",
      "group": "Data & Automation"
    },
    {
      "slug": "custom-report-builder",
      "name": "Custom report builder",
      "description": "Builds cross-object reports with a drag-and-drop query tool.",
      "group": "Data & Automation"
    },
    {
      "slug": "data-sync-integrations",
      "name": "Data sync integrations",
      "description": "Two-way syncs CRM records with external apps.",
      "group": "Data & Automation"
    },
    {
      "slug": "email-drip-campaigns",
      "name": "Email drip campaigns",
      "description": "Sends multi-step automated email sequences based on contact behavior.",
      "group": "Marketing"
    },
    {
      "slug": "landing-page-builder",
      "name": "Landing page builder",
      "description": "Creates gated landing pages with a drag-and-drop editor.",
      "group": "Marketing"
    },
    {
      "slug": "marketing-forms",
      "name": "Marketing forms",
      "description": "Captures leads through embeddable forms tied to CRM records.",
      "group": "Marketing"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Splits traffic between two page or email variants to compare performance.",
      "group": "Marketing"
    },
    {
      "slug": "lead-scoring",
      "name": "Lead scoring",
      "description": "Ranks contacts by fit and engagement using a points model.",
      "group": "Marketing"
    },
    {
      "slug": "ad-management",
      "name": "Ad management",
      "description": "Manages Google, Facebook, and LinkedIn ad campaigns from one screen.",
      "group": "Marketing"
    },
    {
      "slug": "seo-recommendations",
      "name": "SEO recommendations",
      "description": "Suggests on-page changes to improve search ranking for a topic cluster.",
      "group": "Marketing"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts user access to records and tools by assigned role.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions across the account for compliance review.",
      "group": "Platform & Security"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes CRM objects and events through a REST API.",
      "group": "Platform & Security"
    },
    {
      "slug": "sandbox-account",
      "name": "Sandbox account",
      "description": "Provides an isolated environment for testing configuration changes.",
      "group": "Platform & Security"
    },
    {
      "slug": "deal-pipeline",
      "name": "Deal pipeline",
      "description": "Tracks opportunities through customizable pipeline stages.",
      "group": "Sales"
    },
    {
      "slug": "sales-sequences",
      "name": "Sales sequences",
      "description": "Automates a series of emails and tasks for a sales rep to follow.",
      "group": "Sales"
    },
    {
      "slug": "meeting-scheduler",
      "name": "Meeting scheduler",
      "description": "Lets prospects book time on a rep calendar from a shared link.",
      "group": "Sales"
    },
    {
      "slug": "quote-generator",
      "name": "Quote generator",
      "description": "Creates and sends e-signable price quotes from deal data.",
      "group": "Sales"
    },
    {
      "slug": "call-tracking",
      "name": "Call tracking",
      "description": "Logs and records calls made from the CRM against a contact record.",
      "group": "Sales"
    },
    {
      "slug": "playbooks",
      "name": "Playbooks",
      "description": "Presents scripted guidance to reps inside a deal or contact record.",
      "group": "Sales"
    }
  ],
  "openRfps": [
    {
      "slug": "replace-hubspot-marketing-hub-for-b2b-demand-gen-hubspot",
      "title": "Replace HubSpot Marketing Hub for B2B demand gen",
      "status": "open",
      "vendor": {
        "slug": "hubspot",
        "name": "HubSpot"
      },
      "annualSpend": 30000,
      "seats": null,
      "renewalDate": null,
      "featureCount": 7,
      "bidCount": 0,
      "bestMatchPercent": null,
      "lowestBid": null,
      "buyer": {
        "anonymous": true,
        "name": "Anonymous buyer",
        "handle": null,
        "company": null,
        "url": null
      },
      "createdAt": "2026-09-26T04:31:09.418Z",
      "url": "https://saasrfp.com/rfps/replace-hubspot-marketing-hub-for-b2b-demand-gen-hubspot"
    }
  ]
}