{
  "slug": "klaviyo",
  "name": "Klaviyo",
  "category": "Marketing",
  "website": "https://www.klaviyo.com",
  "description": "An email and SMS marketing automation platform that captures and segments customer data.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/klaviyo",
  "features": [
    {
      "slug": "campaign-analytics",
      "name": "Campaign analytics",
      "description": "Reports open rates, click-through rates, and conversion for campaigns.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "cohort-analysis",
      "name": "Cohort analysis",
      "description": "Analyzes customer groups over time to measure retention and value.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "custom-dashboards",
      "name": "Custom dashboards",
      "description": "Builds custom dashboards with KPIs and performance metrics.",
      "group": "Analytics & Insights"
    },
    {
      "slug": "customer-data-platform",
      "name": "Customer data platform",
      "description": "Unifies customer data from multiple sources into unified profiles.",
      "group": "Customer Data"
    },
    {
      "slug": "segmentation",
      "name": "Segmentation",
      "description": "Creates audience segments based on behavior, attributes, and properties.",
      "group": "Customer Data"
    },
    {
      "slug": "predictive-analytics",
      "name": "Predictive analytics",
      "description": "Predicts customer churn and lifetime value using machine learning.",
      "group": "Customer Data"
    },
    {
      "slug": "data-sync-integrations",
      "name": "Data sync integrations",
      "description": "Two-way syncs customer data with Shopify, WooCommerce, and other platforms.",
      "group": "Customer Data"
    },
    {
      "slug": "email-campaigns",
      "name": "Email campaigns",
      "description": "Creates and sends targeted email campaigns to segmented audiences.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-automation",
      "name": "Email automation",
      "description": "Builds trigger-based automated email sequences based on customer actions.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-templates",
      "name": "Email templates",
      "description": "Designs emails with a drag-and-drop builder and saves them as templates.",
      "group": "Email Marketing"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Tests subject lines and email content variations to optimize performance.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-capture-forms",
      "name": "Email capture forms",
      "description": "Creates pop-ups and embeddable forms to collect email addresses.",
      "group": "Forms & Lead Capture"
    },
    {
      "slug": "onsite-messaging",
      "name": "Onsite messaging",
      "description": "Sends targeted messages to website visitors based on their behavior.",
      "group": "Forms & Lead Capture"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes customer data and campaign features through a REST API.",
      "group": "Platform & Security"
    },
    {
      "slug": "webhooks",
      "name": "Webhooks",
      "description": "Sends real-time events about customer actions to external systems.",
      "group": "Platform & Security"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts access to campaigns and customer data by user role.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions and data access for compliance and security.",
      "group": "Platform & Security"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports customer lists and analytics reports.",
      "group": "Platform & Security"
    },
    {
      "slug": "sms-campaigns",
      "name": "SMS campaigns",
      "description": "Sends targeted SMS messages to segmented contact lists.",
      "group": "SMS & Messaging"
    },
    {
      "slug": "sms-automation",
      "name": "SMS automation",
      "description": "Triggers SMS messages based on customer behavior and attributes.",
      "group": "SMS & Messaging"
    },
    {
      "slug": "push-notifications",
      "name": "Push notifications",
      "description": "Sends mobile push notifications to app users.",
      "group": "SMS & Messaging"
    }
  ],
  "openRfps": []
}