{
  "slug": "mailchimp",
  "name": "Mailchimp",
  "category": "Marketing",
  "website": "https://mailchimp.com",
  "description": "An email and marketing automation platform for small and mid-size businesses.",
  "openRfpCount": 1,
  "url": "https://saasrfp.com/vendors/mailchimp",
  "features": [
    {
      "slug": "campaign-reports",
      "name": "Campaign reports",
      "description": "Reports open, click, and unsubscribe rates per campaign.",
      "group": "Analytics"
    },
    {
      "slug": "revenue-tracking",
      "name": "Revenue tracking",
      "description": "Attributes ecommerce revenue back to a campaign.",
      "group": "Analytics"
    },
    {
      "slug": "comparative-reporting",
      "name": "Comparative reporting",
      "description": "Compares performance across multiple campaigns.",
      "group": "Analytics"
    },
    {
      "slug": "audience-segmentation",
      "name": "Audience segmentation",
      "description": "Filters contacts into segments by behavior or profile data.",
      "group": "Audience Management"
    },
    {
      "slug": "signup-forms",
      "name": "Signup forms",
      "description": "Captures new subscribers through embeddable web forms.",
      "group": "Audience Management"
    },
    {
      "slug": "tags-and-groups",
      "name": "Tags and groups",
      "description": "Organizes contacts with custom tags and interest groups.",
      "group": "Audience Management"
    },
    {
      "slug": "customer-journey-builder",
      "name": "Customer journey builder",
      "description": "Builds branching multi-channel automation based on triggers.",
      "group": "Automation"
    },
    {
      "slug": "abandoned-cart-emails",
      "name": "Abandoned cart emails",
      "description": "Sends a reminder email when a shopper leaves items unpurchased.",
      "group": "Automation"
    },
    {
      "slug": "behavioral-triggers",
      "name": "Behavioral triggers",
      "description": "Starts an automation when a contact takes a defined action.",
      "group": "Automation"
    },
    {
      "slug": "landing-page-builder",
      "name": "Landing page builder",
      "description": "Creates standalone landing pages for a campaign.",
      "group": "Content"
    },
    {
      "slug": "social-post-scheduling",
      "name": "Social post scheduling",
      "description": "Schedules posts to connected social accounts.",
      "group": "Content"
    },
    {
      "slug": "postcard-mailing",
      "name": "Postcard mailing",
      "description": "Sends a printed postcard to a mailing list segment.",
      "group": "Content"
    },
    {
      "slug": "drag-and-drop-email-builder",
      "name": "Drag-and-drop email builder",
      "description": "Designs email campaigns without writing code.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-drip-campaigns",
      "name": "Email drip campaigns",
      "description": "Sends a multi-step automated email sequence.",
      "group": "Email Marketing"
    },
    {
      "slug": "a-b-subject-line-testing",
      "name": "A/B subject line testing",
      "description": "Splits a send to compare subject line performance.",
      "group": "Email Marketing"
    },
    {
      "slug": "send-time-optimization",
      "name": "Send time optimization",
      "description": "Delivers each email at the recipient predicted best open time.",
      "group": "Email Marketing"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts user access to audiences and campaigns by role.",
      "group": "Platform"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes audiences and campaigns through a REST API.",
      "group": "Platform"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports audience and campaign data to a file.",
      "group": "Platform"
    }
  ],
  "openRfps": [
    {
      "slug": "replace-mailchimp-for-email-newsletters",
      "title": "Replace Mailchimp for email newsletters",
      "status": "open",
      "vendor": {
        "slug": "mailchimp",
        "name": "Mailchimp"
      },
      "annualSpend": 550,
      "seats": null,
      "renewalDate": null,
      "featureCount": 2,
      "bidCount": 0,
      "bestMatchPercent": null,
      "lowestBid": null,
      "buyer": {
        "anonymous": true,
        "name": "Anonymous buyer",
        "handle": null,
        "company": null,
        "url": null
      },
      "createdAt": "2026-09-26T04:32:37.554Z",
      "url": "https://saasrfp.com/rfps/replace-mailchimp-for-email-newsletters"
    }
  ]
}