{
  "slug": "marketo",
  "name": "Marketo",
  "category": "Marketing",
  "website": "https://www.marketo.com",
  "description": "A marketing automation platform for lead management and B2B demand generation.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/marketo",
  "features": [
    {
      "slug": "target-account-lists",
      "name": "Target account lists",
      "description": "Defines and tracks a named list of accounts for ABM campaigns.",
      "group": "Account-Based Marketing"
    },
    {
      "slug": "account-scoring",
      "name": "Account scoring",
      "description": "Ranks accounts by engagement across contacts.",
      "group": "Account-Based Marketing"
    },
    {
      "slug": "ad-audience-sync",
      "name": "Ad audience sync",
      "description": "Syncs target account lists to ad platform audiences.",
      "group": "Account-Based Marketing"
    },
    {
      "slug": "revenue-attribution-reporting",
      "name": "Revenue attribution reporting",
      "description": "Attributes closed revenue back to marketing programs.",
      "group": "Analytics"
    },
    {
      "slug": "custom-report-builder",
      "name": "Custom report builder",
      "description": "Builds reports on program and campaign performance.",
      "group": "Analytics"
    },
    {
      "slug": "web-activity-tracking",
      "name": "Web activity tracking",
      "description": "Tracks anonymous and known visitor behavior on a website.",
      "group": "Analytics"
    },
    {
      "slug": "email-drip-campaigns",
      "name": "Email drip campaigns",
      "description": "Sends a multi-step automated email sequence.",
      "group": "Email"
    },
    {
      "slug": "dynamic-content-blocks",
      "name": "Dynamic content blocks",
      "description": "Swaps email content by segment within one template.",
      "group": "Email"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Splits an email send to compare two variants.",
      "group": "Email"
    },
    {
      "slug": "lead-scoring",
      "name": "Lead scoring",
      "description": "Ranks leads by fit and engagement using a configurable model.",
      "group": "Lead Management"
    },
    {
      "slug": "lead-nurturing-programs",
      "name": "Lead nurturing programs",
      "description": "Runs a multi-step email nurture track against a segment.",
      "group": "Lead Management"
    },
    {
      "slug": "lead-lifecycle-stages",
      "name": "Lead lifecycle stages",
      "description": "Tracks a lead through defined funnel stages.",
      "group": "Lead Management"
    },
    {
      "slug": "progressive-profiling",
      "name": "Progressive profiling",
      "description": "Requests additional form fields from returning visitors.",
      "group": "Lead Management"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts workspace and asset access by assigned role.",
      "group": "Platform"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes leads and programs through a REST and SOAP API.",
      "group": "Platform"
    },
    {
      "slug": "crm-sync",
      "name": "CRM sync",
      "description": "Two-way syncs lead and program data with a connected CRM.",
      "group": "Platform"
    },
    {
      "slug": "campaign-builder",
      "name": "Campaign builder",
      "description": "Assembles smart lists, flows, and channels into one program.",
      "group": "Programs & Campaigns"
    },
    {
      "slug": "event-program-management",
      "name": "Event program management",
      "description": "Manages registration and follow-up for webinars and events.",
      "group": "Programs & Campaigns"
    },
    {
      "slug": "multi-channel-orchestration",
      "name": "Multi-channel orchestration",
      "description": "Coordinates email, web, and ad channels in one campaign flow.",
      "group": "Programs & Campaigns"
    }
  ],
  "openRfps": []
}