{
  "slug": "mixpanel",
  "name": "Mixpanel",
  "category": "Product Analytics",
  "website": "https://mixpanel.com",
  "description": "Tracks user events and behaviors to measure product engagement and retention.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/mixpanel",
  "features": [
    {
      "slug": "funnel-analysis",
      "name": "Funnel analysis",
      "description": "Visualizes step-by-step conversion paths and identifies drop-off points.",
      "group": "Analysis & Reporting"
    },
    {
      "slug": "retention-analysis",
      "name": "Retention analysis",
      "description": "Tracks the percentage of users returning over time periods.",
      "group": "Analysis & Reporting"
    },
    {
      "slug": "cohort-analysis",
      "name": "Cohort analysis",
      "description": "Groups users by behavior or attributes and compares their actions over time.",
      "group": "Analysis & Reporting"
    },
    {
      "slug": "segmentation",
      "name": "Segmentation",
      "description": "Divides users into groups based on properties or events for targeted analysis.",
      "group": "Analysis & Reporting"
    },
    {
      "slug": "custom-dashboards",
      "name": "Custom dashboards",
      "description": "Creates personalized dashboards with metrics and charts.",
      "group": "Dashboards & Visualization"
    },
    {
      "slug": "real-time-charts",
      "name": "Real-time charts",
      "description": "Updates charts and metrics as new events arrive.",
      "group": "Dashboards & Visualization"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports raw event data and analysis results to CSV or data warehouse.",
      "group": "Dashboards & Visualization"
    },
    {
      "slug": "in-app-messaging",
      "name": "In-app messaging",
      "description": "Displays targeted messages to users based on behavior and properties.",
      "group": "Engagement & Messaging"
    },
    {
      "slug": "push-notifications",
      "name": "Push notifications",
      "description": "Sends push notifications to mobile app users via segmentation rules.",
      "group": "Engagement & Messaging"
    },
    {
      "slug": "email-campaigns",
      "name": "Email campaigns",
      "description": "Sends targeted email campaigns to user segments.",
      "group": "Engagement & Messaging"
    },
    {
      "slug": "sdk-implementation",
      "name": "SDK implementation",
      "description": "Collects user events from mobile and web applications via SDKs.",
      "group": "Event Tracking"
    },
    {
      "slug": "custom-events",
      "name": "Custom events",
      "description": "Records custom user actions specific to your product workflow.",
      "group": "Event Tracking"
    },
    {
      "slug": "user-properties",
      "name": "User properties",
      "description": "Attaches attributes to users for segmentation and analysis.",
      "group": "Event Tracking"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes data and user management through a REST API.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts user access to projects and features by role.",
      "group": "Platform & Security"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions and configuration changes for compliance.",
      "group": "Platform & Security"
    }
  ],
  "openRfps": []
}