{
  "slug": "pardot",
  "name": "Pardot",
  "category": "Marketing",
  "website": "https://www.pardot.com",
  "description": "A B2B marketing automation platform built for sales and marketing alignment.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/pardot",
  "features": [
    {
      "slug": "campaign-analytics",
      "name": "Campaign analytics",
      "description": "Tracks email performance, engagement, and ROI by campaign.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "lead-source-tracking",
      "name": "Lead source tracking",
      "description": "Attributes leads and revenue to marketing campaigns and sources.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "custom-dashboards",
      "name": "Custom dashboards",
      "description": "Creates custom dashboards with marketing and sales KPIs.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "roi-reporting",
      "name": "ROI reporting",
      "description": "Reports marketing-influenced revenue and campaign ROI.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "email-campaigns",
      "name": "Email campaigns",
      "description": "Creates and sends email campaigns to targeted B2B audiences.",
      "group": "Email Marketing"
    },
    {
      "slug": "email-templates",
      "name": "Email templates",
      "description": "Designs emails with a drag-and-drop builder and reusable templates.",
      "group": "Email Marketing"
    },
    {
      "slug": "dynamic-content",
      "name": "Dynamic content",
      "description": "Personalizes email content based on recipient attributes and behavior.",
      "group": "Email Marketing"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Tests email subject lines and content variations to optimize performance.",
      "group": "Email Marketing"
    },
    {
      "slug": "landing-page-builder",
      "name": "Landing page builder",
      "description": "Creates conversion-focused landing pages with a visual editor.",
      "group": "Landing Pages & Forms"
    },
    {
      "slug": "forms",
      "name": "Forms",
      "description": "Builds embeddable forms to capture lead information.",
      "group": "Landing Pages & Forms"
    },
    {
      "slug": "progressive-profiling",
      "name": "Progressive profiling",
      "description": "Shows different form fields based on known prospect information.",
      "group": "Landing Pages & Forms"
    },
    {
      "slug": "lead-scoring",
      "name": "Lead scoring",
      "description": "Ranks leads by fit and engagement using customizable scoring models.",
      "group": "Lead Management"
    },
    {
      "slug": "lead-grading",
      "name": "Lead grading",
      "description": "Assigns letter grades to leads based on firmographic and demographic criteria.",
      "group": "Lead Management"
    },
    {
      "slug": "lead-routing",
      "name": "Lead routing",
      "description": "Automatically routes qualified leads to the right sales rep.",
      "group": "Lead Management"
    },
    {
      "slug": "prospect-database",
      "name": "Prospect database",
      "description": "Maintains a database of prospects with enriched B2B data.",
      "group": "Lead Management"
    },
    {
      "slug": "marketing-workflows",
      "name": "Marketing workflows",
      "description": "Creates automated multi-step workflows triggered by prospect actions.",
      "group": "Marketing Automation"
    },
    {
      "slug": "engagement-programs",
      "name": "Engagement programs",
      "description": "Manages long-term nurture programs to move prospects through stages.",
      "group": "Marketing Automation"
    },
    {
      "slug": "drip-campaigns",
      "name": "Drip campaigns",
      "description": "Sends automated email sequences over time based on behavior.",
      "group": "Marketing Automation"
    },
    {
      "slug": "salesforce-integration",
      "name": "Salesforce integration",
      "description": "Two-way syncs with Salesforce CRM for account and lead management.",
      "group": "Platform & Security"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes prospect and campaign data through REST APIs.",
      "group": "Platform & Security"
    },
    {
      "slug": "webhooks",
      "name": "Webhooks",
      "description": "Sends real-time events about prospect actions to external systems.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts access to campaigns and prospects by assigned user role.",
      "group": "Platform & Security"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through Salesforce or external identity providers.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions and data access for compliance and security.",
      "group": "Platform & Security"
    }
  ],
  "openRfps": []
}