{
  "slug": "sendgrid",
  "name": "SendGrid",
  "category": "Marketing",
  "website": "https://sendgrid.com",
  "description": "An email delivery and marketing automation platform that sends transactional and marketing emails at scale.",
  "openRfpCount": 0,
  "url": "https://saasrfp.com/vendors/sendgrid",
  "features": [
    {
      "slug": "email-analytics",
      "name": "Email analytics",
      "description": "Tracks opens, clicks, bounces, and unsubscribes for each campaign.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "custom-reports",
      "name": "Custom reports",
      "description": "Builds custom reports on send activity, engagement, and subscriber behavior.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "deliverability-analytics",
      "name": "Deliverability analytics",
      "description": "Reports bounce rates, spam complaints, and IP reputation metrics.",
      "group": "Analytics & Reporting"
    },
    {
      "slug": "transactional-email",
      "name": "Transactional email",
      "description": "Sends triggered emails like password resets and order confirmations reliably.",
      "group": "Email Delivery"
    },
    {
      "slug": "bulk-email-sending",
      "name": "Bulk email sending",
      "description": "Sends campaigns to large contact lists with delivery optimization.",
      "group": "Email Delivery"
    },
    {
      "slug": "email-templates",
      "name": "Email templates",
      "description": "Creates and manages reusable email templates with a drag-and-drop builder.",
      "group": "Email Delivery"
    },
    {
      "slug": "smtp-relay",
      "name": "SMTP relay",
      "description": "Routes email through SendGrid SMTP servers for reliable delivery.",
      "group": "Email Delivery"
    },
    {
      "slug": "ip-warmup",
      "name": "IP warmup",
      "description": "Gradually increases sending volume on a new IP to establish reputation.",
      "group": "Email Delivery"
    },
    {
      "slug": "signup-forms",
      "name": "Signup forms",
      "description": "Creates embeddable forms to capture and subscribe email addresses.",
      "group": "Forms & Lead Capture"
    },
    {
      "slug": "marketing-workflows",
      "name": "Marketing workflows",
      "description": "Creates automated email sequences triggered by contact behavior or time.",
      "group": "Marketing Automation"
    },
    {
      "slug": "list-management",
      "name": "List management",
      "description": "Uploads, segments, and manages contact lists with suppression handling.",
      "group": "Marketing Automation"
    },
    {
      "slug": "segmentation",
      "name": "Segmentation",
      "description": "Divides contacts into groups based on attributes or engagement.",
      "group": "Marketing Automation"
    },
    {
      "slug": "a-b-testing",
      "name": "A/B testing",
      "description": "Tests email subject lines, content, and send times to optimize performance.",
      "group": "Marketing Automation"
    },
    {
      "slug": "api-access",
      "name": "API access",
      "description": "Exposes email sending and management through a REST API.",
      "group": "Platform & Security"
    },
    {
      "slug": "webhooks",
      "name": "Webhooks",
      "description": "Sends real-time events about email delivery and engagement to external systems.",
      "group": "Platform & Security"
    },
    {
      "slug": "role-based-permissions",
      "name": "Role-based permissions",
      "description": "Restricts access to account features and API keys by user role.",
      "group": "Platform & Security"
    },
    {
      "slug": "sso-with-saml",
      "name": "SSO with SAML",
      "description": "Authenticates users through an external identity provider.",
      "group": "Platform & Security"
    },
    {
      "slug": "audit-logs",
      "name": "Audit logs",
      "description": "Records user actions and API calls for compliance and security review.",
      "group": "Platform & Security"
    },
    {
      "slug": "data-export",
      "name": "Data export",
      "description": "Exports contact lists and campaign performance data.",
      "group": "Platform & Security"
    },
    {
      "slug": "dkim-signing",
      "name": "DKIM signing",
      "description": "Digitally signs emails to prove sender authenticity to mail providers.",
      "group": "Sender Authentication"
    },
    {
      "slug": "spf-and-dmarc",
      "name": "SPF and DMARC",
      "description": "Configures SPF records and DMARC policies to prevent email spoofing.",
      "group": "Sender Authentication"
    }
  ],
  "openRfps": []
}