Loom pricing in 2026, and how to stop paying for people who never record

Loom is cheap per person and easy to roll out to a whole company, which is how it becomes a surprisingly large line item. Most people in a Loom workspace watch videos. Far fewer record them. This post covers what each plan costs, what the AI tier actually adds, and how to size the bill to the people who need it.

All prices below were checked on the vendors' own pricing pages on 28 October 2026.

Loom's plans

From Loom's pricing page, in USD:

Loom's FAQ says annual subscriptions are charged by the number of distinct paid users. The page doesn't list the annual per-user price, so get it in writing before you commit.

What each tier adds

Starter (free):

• Up to 25 videos per person and up to 50 members
• 5-minute recording limit
• Up to 720p video
• Transcriptions in 50+ languages, comments and emoji reactions

Business ($18):

• Unlimited videos and recording length
• Up to 4K video
• Loom branding removed, plus your logo and player colours
• Upload and download, trim and stitch, custom thumbnails
• Password-protected videos and engagement insights
• Priority support

Business + AI ($24):

• Auto titles, summaries, chapters and tasks
• Filler word and silence removal, and editing by transcript
• Auto meeting notes and recap emails
• Admin insights

Enterprise (custom):

• SSO (SAML) and SCIM provisioning
• Salesforce integration (beta) and Zoom import
• A 99.95% uptime SLA
• Custom data retention, user roles and an activity log

Where the money goes

The 5-minute limit on Starter is what pushes teams to pay. Once one person upgrades, the habit is often to put everyone on Business. Here is what that looks like for a 20-person team where 6 people record regularly:

The gap between Business and Business + AI is $6 per user per month. Across 20 users that's $120 a month, or $1,440 a year, for AI summaries and editing. Before paying it for everyone, ask who actually uses auto chapters or meeting notes.

How to cut the bill

1. Count recorders, not viewers. Pull a list of who recorded a video in the last 90 days. That's your real seat count.
2. Confirm how viewers are billed. Ask Loom whether people who only watch and comment need a paid seat in your workspace. The pricing page doesn't spell this out.
3. Keep AI to the people who use it. If only a few people need summaries and transcript editing, ask whether you can mix Business and Business + AI seats.
4. Check the annual price. "Save up to 17%" is a ceiling, not a quote. Ask for the exact annual per-user figure.
5. Ask what SSO costs. SSO and SCIM are only on Enterprise. If security is forcing the upgrade, that's your negotiating point, so get a quote early.

Alternative: Tella

From Tella's pricing page, per user per month in USD:

Paid Tella plans allow clips up to 6 hours. The page also shows a monthly/annual toggle without a separate monthly price, so check checkout before you compare monthly bills. Tella is aimed more at polished recorded content than quick async replies. Try it with your own workflow before switching.

Side by side

For 6 people who record:

What to do with this

Right-size the seats first. It's the biggest saving and needs no migration. Then take the recorder count and the Tella numbers to your renewal. Our guide to negotiating a SaaS renewal covers timing and what to ask for, and the SaaS audit guide shows how to find other tools with the same problem.

If you want vendors to compete for the work, see how Loom compares, or post an RFP describing your team and let vendors and resellers bid. It's free, and you can post anonymously.