Braze
MarketingA customer engagement platform that orchestrates personalized multichannel campaigns across email, SMS, push, and in-app messaging.
Open RFPs0
Spend under review$0
Average spend$0
Bids received0
Median discount0%
Most requested features
What buyers replacing Braze actually ask for, ranked by how often each feature appears across 0 RFPs.
Must-haves
None requested yet.
Nice-to-haves
None requested yet.
Feature taxonomy
Analytics & Insights
- Campaign analyticsReports delivery, open, click, and conversion metrics by channel.Required by 0 RFPs
- Cohort analysisCompares customer groups over time to measure retention and engagement.Required by 0 RFPs
- Funnel analysisVisualizes customer journey steps and drop-off rates through funnels.Required by 0 RFPs
Campaigns
- Email campaignsCreates and sends targeted email campaigns with drag-and-drop editor.Required by 0 RFPs
- SMS campaignsSends SMS messages to segmented audiences with character and carrier handling.Required by 0 RFPs
- Push notificationsSends mobile app push notifications with platform-specific targeting.Required by 0 RFPs
- In-app messagingDisplays targeted messages inside mobile or web applications.Required by 0 RFPs
- Web pushSends browser push notifications to website visitors.Required by 0 RFPs
Customer Data
- Customer data platformUnifies customer data from multiple sources into a single customer profile.Required by 0 RFPs
- SegmentationCreates audience segments based on behavior, attributes, and custom events.Required by 0 RFPs
- Predictive analyticsPredicts customer churn and next best action using machine learning models.Required by 0 RFPs
Orchestration
- Journey orchestrationBuilds multi-step customer journeys with branching and wait conditions.Required by 0 RFPs
- Trigger campaignsAutomatically sends campaigns triggered by customer actions or time.Required by 0 RFPs
- Frequency cappingLimits message frequency to prevent over-communication to customers.Required by 0 RFPs
Personalization
- Personalization tagsInserts dynamic customer attributes into message content.Required by 0 RFPs
- A/B testingTests message variants to optimize open rates and conversions.Required by 0 RFPs
- Multi-variant testingTests multiple message variants simultaneously to find the best performer.Required by 0 RFPs
Platform & Security
- API accessExposes customer data and campaign features through REST and streaming APIs.Required by 0 RFPs
- WebhooksSends real-time events about customer interactions to external systems.Required by 0 RFPs
- SSO with SAMLAuthenticates users through an external identity provider.Required by 0 RFPs
- Role-based permissionsRestricts access to campaigns and data by assigned user role.Required by 0 RFPs
- Audit logsRecords user actions and data access for compliance review.Required by 0 RFPs
- Data exportExports customer lists and campaign analytics.Required by 0 RFPs