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Mailchimp

Marketing
https://mailchimp.com

An email and marketing automation platform for small and mid-size businesses.

Open RFPs1
Spend under review$550
Average spend$550
Bids received0
Median discount0%

Most requested features

What buyers replacing Mailchimp actually ask for, ranked by how often each feature appears across 1 RFP.

Must-haves

  1. 1. Audience segmentation1 RFP
  2. 2. Drag-and-drop email builder1 RFP

Nice-to-haves

None requested yet.

Feature taxonomy

Analytics

  • Campaign reportsReports open, click, and unsubscribe rates per campaign.
    Required by 0 RFPs
  • Revenue trackingAttributes ecommerce revenue back to a campaign.
    Required by 0 RFPs
  • Comparative reportingCompares performance across multiple campaigns.
    Required by 0 RFPs

Audience Management

  • Audience segmentationFilters contacts into segments by behavior or profile data.
    Required by 1 RFP
  • Signup formsCaptures new subscribers through embeddable web forms.
    Required by 0 RFPs
  • Tags and groupsOrganizes contacts with custom tags and interest groups.
    Required by 0 RFPs

Automation

  • Customer journey builderBuilds branching multi-channel automation based on triggers.
    Required by 0 RFPs
  • Abandoned cart emailsSends a reminder email when a shopper leaves items unpurchased.
    Required by 0 RFPs
  • Behavioral triggersStarts an automation when a contact takes a defined action.
    Required by 0 RFPs

Content

  • Landing page builderCreates standalone landing pages for a campaign.
    Required by 0 RFPs
  • Social post schedulingSchedules posts to connected social accounts.
    Required by 0 RFPs
  • Postcard mailingSends a printed postcard to a mailing list segment.
    Required by 0 RFPs

Email Marketing

  • Drag-and-drop email builderDesigns email campaigns without writing code.
    Required by 1 RFP
  • Email drip campaignsSends a multi-step automated email sequence.
    Required by 0 RFPs
  • A/B subject line testingSplits a send to compare subject line performance.
    Required by 0 RFPs
  • Send time optimizationDelivers each email at the recipient predicted best open time.
    Required by 0 RFPs

Platform

  • Role-based permissionsRestricts user access to audiences and campaigns by role.
    Required by 0 RFPs
  • API accessExposes audiences and campaigns through a REST API.
    Required by 0 RFPs
  • Data exportExports audience and campaign data to a file.
    Required by 0 RFPs

Every RFP replacing Mailchimp

Every RFP replacing Mailchimp, with status, spend, feature counts, bids, best match, and buyer.
RFPStatusSpendMust / niceBidsBest matchBuyer
Replace Mailchimp for email newslettersopen$5502 must / 0 nice0No bidsAnonymous buyer