Marketo
MarketingA marketing automation platform for lead management and B2B demand generation.
Open RFPs0
Spend under review$0
Average spend$0
Bids received0
Median discount0%
Most requested features
What buyers replacing Marketo actually ask for, ranked by how often each feature appears across 0 RFPs.
Must-haves
None requested yet.
Nice-to-haves
None requested yet.
Feature taxonomy
Account-Based Marketing
- Target account listsDefines and tracks a named list of accounts for ABM campaigns.Required by 0 RFPs
- Account scoringRanks accounts by engagement across contacts.Required by 0 RFPs
- Ad audience syncSyncs target account lists to ad platform audiences.Required by 0 RFPs
Analytics
- Revenue attribution reportingAttributes closed revenue back to marketing programs.Required by 0 RFPs
- Custom report builderBuilds reports on program and campaign performance.Required by 0 RFPs
- Web activity trackingTracks anonymous and known visitor behavior on a website.Required by 0 RFPs
- Email drip campaignsSends a multi-step automated email sequence.Required by 0 RFPs
- Dynamic content blocksSwaps email content by segment within one template.Required by 0 RFPs
- A/B testingSplits an email send to compare two variants.Required by 0 RFPs
Lead Management
- Lead scoringRanks leads by fit and engagement using a configurable model.Required by 0 RFPs
- Lead nurturing programsRuns a multi-step email nurture track against a segment.Required by 0 RFPs
- Lead lifecycle stagesTracks a lead through defined funnel stages.Required by 0 RFPs
- Progressive profilingRequests additional form fields from returning visitors.Required by 0 RFPs
Platform
- SSO with SAMLAuthenticates users through an external identity provider.Required by 0 RFPs
- Role-based permissionsRestricts workspace and asset access by assigned role.Required by 0 RFPs
- API accessExposes leads and programs through a REST and SOAP API.Required by 0 RFPs
- CRM syncTwo-way syncs lead and program data with a connected CRM.Required by 0 RFPs
Programs & Campaigns
- Campaign builderAssembles smart lists, flows, and channels into one program.Required by 0 RFPs
- Event program managementManages registration and follow-up for webinars and events.Required by 0 RFPs
- Multi-channel orchestrationCoordinates email, web, and ad channels in one campaign flow.Required by 0 RFPs